Neteller Parent Company Approved as Web Gambling Payment Processor in New Jersey

New Jersey

Optimal Payments Plc, a leading global online payment provider, has been found suitable by the New Jersey Division of Gaming Enforcement (DGE) to offer payment and risk management solutions to New Jersey licensed providers of Internet gaming.

Optimal Payments is the parent company of Neteller, which has a long history with the world of online poker. Neteller served as the most popular e-wallet option for poker players in the U.S. before the company was forced to leave the country by the Department of Justice post-UIGEA.

Six years later, the Optimal Payments is making its long-awaited return to the U.S. The company has already partnered Caesars Interactive Entertainment, Inc. and Bally Technologies to provide payment solutions and related services.

"We are excited to be an approved vendor in New Jersey and we look forward to leveraging our vast experience and expertise to help facilitate online payments for our partners in New Jersey," said Joel Leonoff, President and CEO of Optimal Payments.

New Jersey plans to go live with Web gambling on Nov. 26 after a five-day trial period starting on Nov. 21. The state began awarding permits to operators this month, with the first going to the Borgata Hotel Casino & Spa. Tropicana Casino and Resort, Golden Nugget Atlantic City, Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino have also received licenses.

New Jersey joined Nevada and Delaware in becoming the third U.S. state to legalize real-money online gambling earlier this year. Nevada got a head start with the launch of poker-only sites Ultimate Poker and, but New Jersey will have a huge advantage over the Nevada because it has legalized not only online poker, but also other forms of online gambling such as blackjack and slots.

Like New Jersey, Delaware passed legislation that will allow for a wide range of online gambling offerings. Delaware is expected to launch its online gambling platform later this week.

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